Business Ideas and Opportunities 2021

Business Ideas and Opportunities 2021. The year 2020 brings many impacts and changes in many aspects, one of which is in the business ecosystem. Shopping behavior and consumer needs are shifting. Online platforms are now the main medium for selling.

This change of course also creates new opportunities for business people. For those of you who run or plan to build a business, it takes the ability to be able to see opportunities and analyze community needs so that business planning can be right.

What products will most consumers look for this year and can be used as a business? Here are some pretty promising business opportunity ideas in 2021.

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Business Ideas and Opportunities 2021

Healthy food

The pandemic has made many people more concerned about their health and diet. The level of purchase of healthy food and drinks as well as supplements and vitamins has also increased. This is an opportunity for those of you who run a healthy food business or plan to start a business in the food sector.

You can choose and develop your own variations, starting from the menu choices, for example the typical menu of Indonesian, Japanese, Korean, or Western food. It can also be varied from the purpose of each menu, for example healthy food packages for those who want to diet, packages for those who want to shape their bodies, special packages for school children, and many more.

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Sports Equipment

Apart from food, people's interest in sports is also increasing along with the increasing awareness of health. This can be seen from the increasing number of people who cycle or run in the morning. The level of sales of sports equipment in various marketplaces has also increased.

You can develop a sports equipment business for certain types of sports or in general. If you are targeting certain sports, of course the market is narrower but it can also be more niche where there are not so many competitors. In addition to sports equipment, you can also sell sports equipment such as clothing or shoes for certain sports.

Catering Business

Just like the healthy food business, the catering business has also recently become increasingly in demand, especially by consumers who live in big cities. Because they are busy, many people prefer to rely on catering for their daily meals.

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Although currently some people work from home, not a few also still choose catering as their lunch solution because of its convenience. There are many variations of catering businesses that you can explore. However, keep in mind that the level of competition in the catering business is also high. Therefore, you must be able to target the right market and offer them something unique

Ready-to-Cook Food

Since the pandemic, ready-to-cook food has been increasingly sought after by many people, especially housewives during the pandemic. The reason is, frozen food is a fast food alternative to prepare and is more economical than eating out.

In addition, many also choose to shop for ready-to-cook food or vegetables online instead of directly buying them physically to prevent transmission. Currently, some restaurants are starting to adapt to this behavior by selling their food in the form of frozen food.

Business Ideas and Opportunities 2021

Home Decorations & Appliances

The pandemic has limited people's activities outside the home. As a result, many people find new hobbies and activities that can be done at home as an alternative.

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Many people then buy household appliances such as cooking utensils and home or room decorations. This is a business opportunity that you can try to wrestle with. If you have craft or design skills, you can make your own products to make them more unique

Decorative Plants

In addition to decorations, the demand for ornamental plants has also increased rapidly since the pandemic. Many people then start a hobby of caring for ornamental plants. 

In addition to filling spare time, ornamental plants also make the house look more beautiful and fresh. Not limited to ornamental plants, many also start growing vegetables such as spinach and then cook them

Home Clothes

If people usually look for clothes for work, travel, or parties, now many consumers are looking for home or casual clothes because they spend more time at home.

You can develop a home clothing business while looking at clothing trends that are currently in demand so that you can develop interesting and relevant products.


This business is especially suitable for those of you who live in urban areas. Usually because they are busy, many people do not have time to wash their clothes and finally choose to use laundry services.

To start this business also does not have to spend a lot of capital first. You can use your own washing machine at the beginning. However, for this effort, make sure you can guarantee the safety and cleanliness of clothes, especially in the midst of a pandemic like this so that customers feel safe.

Eco-Friendly Products

According to research, consumers today are increasingly concerned about the state of the environment. This is an opportunity to develop a business that sells environmentally friendly products ranging from daily products made from natural ingredients, household products, decorations, fashion, and other product categories. This eco-friendly nature will make your business unique.


Today's packaging is also getting more and more attention by consumers. Moreover, unboxing is often done by people who have just bought goods. This packaging is not limited to the packaging of fashion or food products, but also other products. Packaging materials and designs are now part of branding. More and more businesses are also using eco-friendly packaging.

Business Ideas and Opportunities 2021

Plus, nowadays most businesses are turning to online sales, which means that all goods require packaging to be shipped. Therefore, the packaging business is expected to increase in demand. This is an opportunity for those of you who want or are running a packaging business to increase sales.


Currently, many people limit their activities outside the home, especially outside the city or country. If you have friends or acquaintances who live outside the city or country, you can work together and build a courier service business (jastip). You can market your jastip goods on social media so that you can reach more potential buyers.

Children's toy

Many parents are looking for alternative entertainment for their children while at home other than gadgets. Therefore, children's toys are one of the businesses that you can try to run. Offer interactive and educational games so that parents are also interested in buying their children

Hampers & Personalized Gifts

Lately, hampers are increasingly being sought by people as a choice of gifts or gifts for certain events ranging from weddings, baby showers, birthdays, anniversaries, holidays, and many more.

You can offer hampers that can be personalized or customized so that the gift can be more personal. Also offer greeting cards for buyers. Don't forget to make unique decorations so that your hampers have their own characteristics. 

Don't forget to pay attention to customer satisfaction when running a business, from service to delivery. Use a delivery service that can ensure the safety of goods and speed of delivery so that consumers feel served well and buy your product again.

With Lalamove's delivery service, you can maintain customer satisfaction and manage your business delivery more affordable and flexible. Lalamove's diverse fleet is ready to help you make deliveries according to your business needs

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